How Our Approach Works
A structured, transparent process for audience segmentation
We follow a clear sequence to ensure each segmentation project meets real business needs. From discovery to actionable insights, our approach maximises reliability and relevance.
Meet Our Analytics Team
Experienced professionals dedicated to data integrity and strategic insights
Our team brings deep expertise in market analytics, audience research, and compliant data management. Together, we deliver insightful segmentation tailored to your unique context.
Every team member values accuracy, openness, and client-focused solutions.
Olivia Green
Lead Data Analyst
Olivia oversees data modelling and analytics excellence on every project.
With a strong background in market analysis and ethics, Olivia ensures quality insights and trusted outcomes for all clients.
“Results come from asking the right questions first, then exploring the details.”
Daniel Evans
Market Research Specialist
Daniel leads research initiatives and benchmarking integration.
Daniel combines a flair for spotting patterns with a thorough approach to market trends, supporting robust segment identification.
“Data isn't just numbers—it's stories that help us connect with real people.”
Sophie Lin
Audience Insights Manager
Sophie drives customer insights and segmentation strategy.
Passionate about turning complex analytics into straightforward solutions, Sophie helps businesses find opportunity in every segment.
“Understanding the market is a continuous process. We help you stay ahead every step.”
Partner with a team that prioritises your goals.
Step-by-Step Market Segmentation Process
We use a proven, collaborative workflow that keeps your goals and compliance at the centre of each audience segmentation project, from scoping to delivery.
Project Discovery & Goal Setting
We begin by learning about your business objectives, challenges, and expected outcomes.
Open dialogue ensures we understand your priorities, so the segmentation aligns with your market position and real needs.
Data Collection & Validation
Relevant data is gathered, cross-checked and cleaned to ensure accuracy.
Using secure, validated sources and respecting privacy, we compile the information required for meaningful segmentation analysis.
Segment Development & Analysis
Distinct audience segments are identified based on your goals and available data.
We analyse patterns and groupings, creating actionable profiles that capture the needs and behaviours of your market segments.
Insight Reporting & Review
Segmentation results are delivered through clear, visual reports and collaborative feedback sessions.
We present findings with practical recommendations, supporting internal decision-making and future planning.
Step-by-Step Market Segmentation Process
We use a proven, collaborative workflow that keeps your goals and compliance at the centre of each audience segmentation project, from scoping to delivery.
How We Compare to Other Analytics Providers
Understand what sets our segmentation approach apart from others in service quality, transparency, and regulatory compliance.
| Key Features | melqurivona Audience Analytics | General Analytics Group | Standard Data Services |
|---|---|---|---|
| Data Security & Privacy Compliance | Full compliance | Partial compliance | Basic compliance |
| Actionable Report Clarity | High clarity | Standard clarity | Limited detail |
| Custom Segment Development | Tailored | Generic | Generic |
| Industry Benchmark Integration | Included | Optional | Not included |
| Continuous Client Collaboration | Ongoing | Limited | One-time |