Privacy Policy Statement
Your information. Our responsibility.
About Our Privacy Principles
We value your privacy and approach data management with transparency and care. Our policy outlines how personal and business data is processed and protected.
Please take a moment to understand our privacy standards and the rights you have over your information when using our audience analytics solutions.
How We Collect Data
We collect information directly from you and through automated means to tailor and deliver relevant segmentation services.
Directly Provided Information
- • Names and professional contact details you submit
- • Business role or organisation you represent
- • Questions or comments you submit on forms
- • Any service preferences you indicate
- • Feedback or reviews of our solutions
Automatically Collected Data
- • Usage data from website activity and page views
- • Device type, operating system, and browser information
- • IP address and basic location (city/region only)
- • Cookies and analytics identifiers
- • Interaction timestamps and general technical logs
Purposes for Data Usage
We use collected data to operate, improve, and personalise our segmentation analytics offerings, and for essential administrative needs.
- • Delivering audience analytics reports
- • Providing ongoing support and updates
- • Optimising user experiences and solutions
- • Responding to service-related requests
- • Notifying about policy or service changes
- • Managing feedback or complaints
- • Maintaining service security and compliance
Our Commitment: We uphold Australian privacy standards, using best-in-class security and transparent practices with every client.
Information Sharing
Personal data is only shared when essential for service delivery, compliance, or legal requests. Your details are never sold.
Authorised Service Providers
Only trusted providers may access data under strict agreements and confidentiality protocols to perform analytics services.
Legal Requirements
We comply with all Australian laws regarding lawful data access and disclosure.
Anonymous Reports
We may use aggregated, non-identifiable stats for internal research or service improvement only.
Your Privacy Rights
You may access, rectify, or request deletion of your data. For more information or to exercise rights, contact us directly.
- • Request and review your information held with us
- • Correct inaccuracies in your records
- • Delete your information from our system
- • Receive data in a portable format
- • Object to specific data uses
- • Request use restriction for certain data
Contact our team to ask about your rights or make a data request. We aim to respond within 30 days.
How We Protect Your Data
We take technical and organisational steps to reduce risks and protect data against misuse, loss, or unauthorised access.
Technical Safeguards
- • Regular system monitoring and security updates
- • Encrypted storage of personal information
- • Access controlled by role and permission
- • Ongoing vulnerability assessment protocols
Organisational Safeguards
- • Staff privacy training and procedures
- • Clear incident response guidelines
- • Regular compliance and audit reviews
- • Limited data retention policies
How Long We Retain Data
Retention is based on the needs of your chosen analytics solution and legal requirements only. We do not keep data longer than necessary.
- • Stored for active service period
- • Kept for benchmarking duration
- • Held for follow-up or support
- • Only for lawful transactions
- • Opt-in records for service updates
Retention times vary by request, solution, and relevant regulations.
Cross-Border Data Transfers
We primarily store data within Australia, but some processing partners may be based overseas. All undergo rigorous compliance.
- • Standard contractual safeguards in place
- • Reviewed compensation mechanisms
- • Privacy policy alignment required
- • Only trusted suppliers used
Our Use of Cookies
Cookies support site operations, analytics, and service improvements. Some are essential to user experience.
Types of Cookies We Use
- • Needed for site and service operation
- • Help us analyse service usage
- • Remember preferences and settings
- • Support smooth navigation and processes
Cookie settings can be managed in your browser. Certain features may rely on essential cookies.
Updates to This Policy
We may update the privacy policy periodically, with clear notice here and by email if significant changes occur.
- • Website update notice
- • Email contact to affected users
- • Summary of key changes shared
- • Option to contact for questions
Any major change will be communicated before it takes effect.
Contact for Privacy Matters
For privacy questions, contact our team directly by email or phone.
melqurivona
34 Welshpool Road, Welshpool, WA 6106 Australia
Phone: +61.7.9033.3117
Email: content@melqurivona.com
Last updated 26 October 2025
Effective as of 26 October 2025